Projecta Intelli-Start Product Launch

The Brief

Leading Australian automotive battery and power management experts Projecta were keen to have Kick launch their new Intelli-Start jump starter range — the best jump starters in the world, featuring patented technology. With a new hero product, this product release was to also form part of an unofficial relaunch of the Projecta brand, which had lacked a marketing presence and market share in recent years.

The Result

The creative team at Kick started this project by brainstorming and pitching the ‘Keeping *You* Moving’ campaign concept. The *You* was proposed to be interchangeable to diversify the campaign as needed to match the agility of the product. This resulted in variations including ‘Keeping Adventurers Moving’, ‘Keeping Families Moving’ and more.

An updated look for this Projecta offering featured bold standout headings and a more dynamic look than anything they’d done before. In fact, Projecta were so happy with the concept and final designs that it ended up being incorporated as their revamped brand look and feel, injecting a new energy and personality into the brand as it re-established itself as an industry leader.

We designed Projecta brand experience to be engaging and seamless across all touchpoints, with packaging, brochure, landing page, advertising, interactive counter displays, animated video, socials and more that not only appeal to their loyal customer base but also attract new enthusiasts. Kick’s efforts positioned Projecta as a forward-thinking and trusted brand, setting them apart from the competition and driving growth.

And we’re not done with this multi-stage campaign roll-out yet — there are more ranges of this product still to come.