Universal Bases Rebrand

The Brief

Pioneers of the tile-over shower base, Universal Shower Base have spent decades perfecting their manufacturing processes and their products are renowned as being the best in the market. In recent years, the business has taken more of an environmentally sustainable direction which was lacking in their dated branding and communications.

The Result

Starting with a solid brand strategy, Kick discovered that the core driver for Universal was their team’s genuine desire to create a better future. The business and their key personnel were bright, vibrant and a little eccentric. They were also manufacturing bases for a variety of wet area applications, not just showers. With a slight name change, we developed an energetic and at times cheeky new identity for Universal which highlights the emotional benefits of their environmental products in a fun, light-hearted way, through witty copy and fun imagery.