Yumi’s Quality Foods Brand Launch

The Brief

After embarking on an extensive 12 month rebrand, Yumi’s enlisted Kick to launch their new look into the market through a national out of home campaign which informed existing customers of the new look and broke the perception that dips are simply for dipping crackers into.

The Result

Running a series of creative executions over a period of 6 months, Kick developed distinct styling and sharp messaging to highlight Yumi’s commitment to real ingredients, while spotlighting the many ways that their products can be used to enhance dishes. The result saw the Yumi’s brand establish itself as a household name and its range of products become staple shopping list items.